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Articles
Explore insights that move the beverage industry forward. From market entry strategies and distribution tactics to consumer trends and zero-proof innovation, our articles equip founders, marketers, and operators with the knowledge to scale smarter. Curated by Beverage Business Academy’s experts, each post delivers practical guidance for today’s evolving beverage landscape.
Recent Articles
November 23, 2025
Oregon Pinot Surprise: Browne Forest Project vs. the Usual Go-To Bottles of Jeff Kretschmar
A fresh, bright, value-friendly Oregon Pinot that drinks above its price and outperforms a well-known competitor. Perfect for casual dinners, weeknight sipping, or anyone dipping their toes into Oregon Pinot Noir.
November 21, 2025
How to Play the Velvet Game, by Jeff Kretschmar, Proof That Napa Still Knows, PlumpJack Merlot 2021
PlumpJack Merlot 2021 delivers everything you want from Napa — ripe fruit, velvety texture, and just enough sophistication to make you pause between sips. It’s proof that Merlot, when done right, is still one of California’s great storytellers. Drink it now through 2030.
November 20, 2025
Jeff Kretschmar’s Mountain-Cab Moment: My First Night Home With Pride Cabernet Sauvignon 2021
The 2021 Pride Mountain Vineyards Cabernet Sauvignon is a powerhouse mountain wine with equal parts depth, polish, and personality. Perfect with steak, ideal for collectors, and rewarding for anyone looking to understand what makes Spring Mountain so compelling. Worth every dollar—and then some.
November 19, 2025
Jeff Kretschmar’s Evening with Cellar Beast Cabernet & a Violin: When Wine Finds Its Music
Cellar Beast Cabernet Sauvignon (2022) surprised me with its musicality—smooth, balanced, and expressive without being overwhelming. It paired beautifully with a quiet evening, a few candles, and a violin nearby. If you’re looking for a Cab that offers real character at a great value, this one absolutely sings.
November 17, 2025
Unexpected French Vodka Win: Kirkland Signature at $21.59 Jeff Kretschmar find at Costco
Kirkland Signature French Vodka turned out to be one of the best under-$25 surprises I’ve had in a long time. Smooth, clean, versatile, and ridiculously good value for 1.75 liters. A no-brainer for anyone who wants premium quality without premium pricing.
November 16, 2025
Jeff Kretschmar’s Take: The Night I Re-Discovered Tommasi Ripasso Valpolicella Classico
Tommasi’s Ripasso Valpolicella Classico is balanced, savory, surprisingly detailed, and a steal at $18.99. Perfect for casual dinners, comfort food, and mid-week pours that don’t require thought but deliver honest pleasure. Smooth, structured, and worth stocking up on.
November 14, 2025
Why Jeff Kretschmar Says This 3-Liter DAOU Cabernet Is the MVP of Holiday Tables
DAOU Cabernet Sauvignon 2023 in the 3-liter format is a flavorful, approachable Paso Robles Cab that delivers black cherry, mulberry, chocolate, and subtle savory notes. At $89.99, it offers legit value, great presentation, and ideal pairing versatility. A holiday party-starter for sure.
November 12, 2025
Jeff Kretschmar’s Taste of France: A Holiday Gift Worth Savoring
Costco’s “Taste of France” set is the rare holiday find that delivers both elegance and authenticity. Four classic French wines — Saint-Émilion, Châteauneuf-du-Pape, Haut-Côtes de Beaune, and Anjou Rouge — each worth savoring, all for under $60. Wrapped in a reusable leatherette carrier, it’s the kind of gift that says sophistication without shouting it.
November 11, 2025
Jeff Kretschmar’s Pick: Volver Tempranillo 2022 – Spain’s Bold Blue Brushstroke of Flavor
Volver Tempranillo 2022 is a single-vineyard Spanish red that overdelivers — bold black fruit, mocha spice, and a long, balanced finish for under sixteen bucks. I’d call this one a perfect midweek upgrade or dinner party showpiece. If you see that blue brushstroke label, grab it before it disappears.
November 10, 2025
Jeff Kretschmar: Discovering the DAOU Paso Robles Trio – A $99.99 Bordeaux-Style Steal
If you’re looking for an easy win this season, grab this DAOU Paso Robles 3-pack before it disappears. You’ll get three beautifully made Bordeaux-style wines—each with its own character but united by DAOU’s signature polish and Paso charm. Whether you’re pairing them with steak, stew, or just good company, this is one Costco find that delivers championship-level flavor for a modest price.
November 9, 2025
Jeff Kretschmar Reviews: Kirkland Bottled-in-Bond Kentucky Straight Bourbon from Costco
Kirkland’s Bottled-in-Bond Small Batch Bourbon is the definition of value done right—authentic, flavorful, and generous in size. It’s got the bones of a classic Kentucky pour with none of the pretension, and it reminds you that great bourbon doesn’t need hype, just honesty. If you see it at Costco, don’t think—buy two: one for now, and one to age a little in the back of your shelf.
October 31, 2025
From Smoke Rings to Social Rituals: Why Drinking Still Belongs—and Smoking Doesn’t
You could say smoking died because it became anti-social. Drinking will survive because it’s still about being social.
October 31, 2025
Jeff Kretschmar on Why Some Wines Are Winning in a Losing Market
Even in a soft market, wines with story, scarcity, and substance are outperforming the pack. Consumers may be drinking less, but they’re drinking smarter. For retailers like me, that means focusing less on shelf fillers and more on bottles that connect emotionally — the ones that remind people why they fell in love with wine in the first place.
October 30, 2025
From Smoke Rings to Sober Swings: Jeff Kretschmar view on How Alcohol Is Following the Cigarette’s Fade
The cigarette’s decline wasn’t about prohibition—it was about perception. What was once “cool” became outdated. Now alcohol is facing the same cultural shift. Non-drinking is becoming aspirational, health-conscious, and quietly powerful. The “sober curious” aren’t just opting out; they’re rewriting the social playbook. And just like with smoking, the real change won’t happen overnight—but when it does, history will say we saw it coming.
October 30, 2025
The Non-Alcohol Revolution: How the “Sober Curious” Movement Is Rewriting the Global Beverage Playbook By Jeff Kretschmar
Non-alcoholic drinks are reshaping the global beverage landscape. With big players like Heineken and AB InBev leading the charge, and disruptors like Athletic Brewing redefining “craft,” the movement is forcing distributors to evolve. Health, wellness, and lifestyle balance are driving sales—not abstinence. The future of the industry won’t be about who pours the strongest—it’ll be who understands the shift first.
October 28, 2025
The AI Era Begins: Amazon’s 14,000 Corporate Layoffs Signal the Start of a New Corporate Order By Jeff Kretschmar
Amazon’s decision to lay off 14,000 corporate employees marks more than just a workforce reduction—it’s the beginning of the AI era in white-collar America. As the company replaces office jobs with intelligent systems that can code, write, and manage operations autonomously, it’s setting a precedent other corporations will follow. The move reflects a larger truth: efficiency is being redefined. The “middle layer” of corporate work—analysts, coordinators, and administrators—is being replaced by systems that don’t need coffee breaks or 401(k)s. The companies that adapt will thrive; those that resist will be left behind. The AI revolution has officially clocked in.
October 27, 2025
Blue Run’s Stalled Distillery and the Bourbon Belt Slowdown: Jeff Kretschmar on What These Layoffs Reveal About the U.S. Economy
So what does Blue Run’s stalled distillery tell us? It’s a signal that the bourbon boom is finally meeting the same economic pressures the rest of the country has been feeling—higher costs, cautious consumers, and tighter corporate budgets. Molson Coors isn’t giving up on spirits; they’re repositioning for a leaner, more diversified future. But for Kentucky, it’s a reminder that even the most storied industry isn’t immune to economic gravity. If there’s a silver lining, it’s this: bourbon has always bounced back stronger. The next cycle may not be about size or hype—it’ll be about resilience, craftsmanship, and adapting to a new kind of drinker.
October 23, 2025
Bring Back the Human Touch: Jeff Kretschmar answers, Why Live Phone Calls Build Trust and Loyalty
When it comes to customer service, people don’t remember hold music or automated prompts — they remember the voice that cared enough to answer. Robots might save time, but they’ll never build trust. Every business, large or small, could stand to remember that sometimes the best way forward is simply to pick up the phone and talk like a human being.
October 23, 2025
Jeff Kretschmar on the 2023 Poetic Justice Cabernet Sauvignon — Napa’s Bold Bargain with a Smooth Edge
The 2023 Poetic Justice Cabernet Sauvignon Napa Valley is a reminder that good wine doesn’t always need to come with a fancy label or a triple-digit price tag. It’s balanced, flavorful, and unmistakably Napa — a smooth operator in the under-$20 category. My take: Poetic Justice delivers poetic value. Grab a few bottles, let them breathe for twenty minutes, and enjoy how Napa craftsmanship can still surprise you when you least expect it.
October 22, 2025
Why Local Radio Still Wins: Jeff Kretschmar on Advertising That Sticks
Big-market radio might boost your ego, but local radio boosts your bottom line. Stations like WGHN 92.1 FM and WMLQ 97.7 FM connect you directly to the community that shops local, listens local, and stays loyal. Advertise where your customers actually live — because that’s where lasting business begins.
October 22, 2025
Sip Smart: Why Low & No-Alcohol Drinks Deserve a Place at the Table By Jeff Kretschmar
Low- and no-alcohol options are more than a health trend—they’re a flavor frontier. With mindful drinkers seeking taste, texture, and story over strength, the industry is evolving to meet them halfway. Whether it’s a craft-brewed 0.0 IPA or a refined de-alcoholized wine, the craftsmanship remains. You’re not watering down your experience—you’re fine-tuning it.
October 21, 2025
Game On: Jeff Kretschmar’s Craft Beer Scrum
The next chapter of craft beer isn’t about bigger tanks or flashier cans — it’s about intelligence, restraint, and authenticity. Support your local brewers who are brewing for community, not clout. That’s where the real innovation is pouring right now.
October 21, 2025
Jeff Kretschmar on the 2025 Wine Demand Reset – Why the Smart Money’s on Story, Not Status
The 2025 “wine demand reset” isn’t the end of the game — it’s the start of a smarter one. Consumers are trading prestige for authenticity, favoring wines with personality and purpose over mass-market polish. Smaller producers and value-driven importers who can tell their story honestly will stay standing when the whistle blows.
October 20, 2025
Jeff Kretschmar on the Sour Side of Sweet: When California Grapes Get Dumped Instead of Poured
Watching a farmer lose his year’s work over a 0.1% miss in sugar content is a painful reminder of how fragile agriculture—and business—can be. From contract power imbalances to climate volatility, the modern wine industry is changing fast. Yet the core lesson holds true for everyone: diversify, prepare, and support those who grow what we love. Because sometimes, a single truckload of grapes can teach more about resilience and risk than a shelf full of textbooks.
October 20, 2025
Jeff Kretschmar: Filkins Vineyard Could Be Michigan’s Chateau Montelena Moment
So, here’s my prediction: when the story of Michigan wine finally gets written into the larger narrative of American wine history, Filkins Vineyard will be the name at the top of the page — and Jason Johnson will be the winemaker who helped make it happen. The world is about to notice what we’ve known all along — Michigan can make extraordinary wine. And thanks to Filkins, the conversation is no longer “if,” but “when.”
October 15, 2025
The New Era of Alcohol: How the Industry Is Evolving Beyond the Buzz, Jeff Kretschmar breaks it down for you.
The global alcohol industry is evolving beyond volume sales into an age of mindful consumption, digital innovation, and personalized experience. Premiumization, RTDs, low-alcohol offerings, and AI-driven marketing define the new playbook. The winners will be those who listen to consumers, honor craftsmanship, and embrace change—because the next toast will be to innovation, not excess.
October 14, 2025
Jeff Kretschmar on Treasury Wine’s Tough Vintage – When Penfolds Meets a Perfect Storm
So, here’s where I stand after sipping, digging, and journaling: Penfolds’ business in China is under strain because the banquet-focused consumption model is fading. The U.S. distributor transition in California is messy and is hitting Treasury’s revenue lines and inventory flows. The withdrawal of guidance and pausing of the buyback reflect how seriously the company sees the risk. This isn’t just a hiccup—it could be a directional inflection for premium wine in China and beyond. If I were advising a wine investor or brand manager, I’d urge a close eye on Treasury’s next earnings and commentary—particularly how they plan to reposition Penfolds in China, how the U.S. handover settles, and how bold or defensive their capital moves become.
October 13, 2025
Jeff Kretschmar Reviews the 2020 Kirkland Signature Barolo – The $20 Legend of Costco’s Wine Aisle
The 2020 Kirkland Signature Barolo is another home run for Costco’s private label. At just $19.99, it offers everything you want in a classic Barolo—aromatic complexity, ripe cherry and spice, firm acidity, and a long, satisfying finish. Scoring 93 points, it remains one of the best bargains in the wine world. Pair it with rich Italian dishes, grilled meats, or even enjoy it solo on a cool evening. Either way, this bottle continues the legend: Barolo greatness doesn’t have to come with a king’s ransom.
October 20, 2025
Smooth Ambler Old Scout 10 Year – A Bourbon That Earned Its Stripes
Smooth Ambler Old Scout 10 is the perfect blend of maturity and honesty—a high-rye, 100-proof bourbon that offers warmth, depth, and a taste of old-school craftsmanship. It’s not flashy or overhyped; it’s a bottle that delivers a story in every sip. If you appreciate balance, transparency, and character in your whiskey, this one deserves a spot on your shelf.
October 20, 2025
Jeff Kretschmar Listened to His Wine Again — and the 2023 Inscription Pinot Noir Had Plenty to Say
If you’re hunting for a wine that captures the best of Oregon’s terroir without stretching the budget, the 2023 Inscription Pinot Noir should be on your radar. It’s the kind of bottle that reminds you why Pinot Noir is so beloved — nuanced, versatile, and just moody enough to keep you coming back. Next time you’re grilling salmon, roasting duck, or just looking to slow down on a cool evening, pour yourself a glass and let it tell its story. Turns out, some inscriptions are meant to be tasted, not read.
October 10, 2025
Jeff Kretschmar Take on 2020 Château Ascension Saint-Émilion Grand Cru — A Classic Bordeaux That Doesn’t Need to Shout to Be Heard
The 2020 Château Ascension Saint-Émilion Grand Cru proves that classic Bordeaux elegance still exists in a world chasing trends. It’s structured, soulful, and surprisingly affordable for its pedigree. Decant it, serve it with something hearty, and enjoy the reminder that sometimes the best wines are the ones that speak softly but carry a long finish.
October 23, 2025
Sustainable & Regenerative Bourbon: Jeff Kretschmar Journey into the Green Spirit Movement
October 23, 2025
The Rise of Ultra-Premium and Rare Bourbons, By Jeff Kretschmar
those who can balance craftsmanship with credibility will own the next chapter.
October 8, 2025
Dives into the Digital Vineyard: AI, Sensors & the Smart Wine Revolution, by Jeff Kretschmar
Wine and silicon may seem odd partners, but in 2025 they’re dancing together. The vineyards of tomorrow will be part biology, part data lab. And for you and me? We’ll drink smarter as much as deeper. If you want help crafting a “tech wine” narrative for your audience, count me in.
October 23, 2025
Jeff Kretschmar and the Revival of Amphora Wines: Ancient Vessels, Modern Personality
Amphora wines are more than novelty—they’re an invitation to slow down, taste place, and sip with context. For wine lovers eager for stories in a bottle, clay fermentation is one of 2025’s richest threads. I’m ready to help you source one.
October 8, 2025
Zero Proof, Full Flavor: The NOLO Wine Revolution with Jeff Kretschmar
The NOLO wine movement is no longer niche — it’s tactical. As more people lean toward moderation, the wineries, tech innovators, and sommeliers who embrace NOLO now will own a growing share of the market. And if you’re curious, I’m happy to help you pick your first “buzz-free” wine.
October 1, 2025
Jeff Kretschmar Reviews the 2023 Kirkland Signature Pauillac Bordeaux: The Return of a Costco Legend
The 2023 Kirkland Signature Pauillac Bordeaux has made a stunning return after a five-year hiatus. At $21.99, it’s a screaming deal from one of Bordeaux’s most prestigious regions. Classic Pauillac character—cedar, tobacco, pencil lead, and structured fruit—is all here. It drinks young today but promises big rewards for those willing to cellar. Bottom line: this is fine Bordeaux at an unbeatable price, and it’s good to have an old friend back.
October 23, 2025
Jeff Kretschmar’s Unexpected Pairing: Vlasic Dill Pickle Corn Puffs & Muscadet from COSTCO
Forget oysters and Champagne. Jeff Kretschmar proves the ultimate snack pairing is Vlasic Dill Pickle Corn Puffs with a crisp Muscadet. Salty, tangy, and downright fun.
October 23, 2025
Jeff Kretschmar on Costco Snacks & Wine: Elevating Happy Hour
Wine pairing isn’t just for entrées—it’s for everyday snacks too. Costco’s shelves are full of gems that can shine when matched with the right bottle. My favorite? Kirkland pecans with tawny port, a nutty-sweet duo that keeps happy hour interesting week after week. Try it, and you’ll see how easy (and affordable) it is to elevate your snacks into a sommelier-approved spread.
October 8, 2025
Why Your Wine Costs More: Jeff Kretschmar Explains the $52 Average Bottle Price
The average U.S. DTC wine price has climbed to $52.68 per bottle, driven largely by Napa Valley’s $108 bottles. Oregon stands alone in cutting prices, while nationwide shipment volume dropped 12%. Consumers are buying fewer times but loading up with bigger baskets, pushing average orders to nearly 10 bottles. Cabernet Sauvignon dominates in both volume and price, while Chardonnay shows decline. The industry now faces a crucial balancing act: premium growth versus accessibility.
October 8, 2025
Jeff Kretschmar on the 2018 Kirkland Signature Rioja Reserva: The $7.99 Jackpot
The 2018 Kirkland Signature Rioja Reserva continues a long streak of quality—rich, balanced, and approachable—with an 89-point score. At $7.99, it’s an unbeatable value, making it one of the smartest red wine buys on the market today.
October 8, 2025
Jeff Kretschmar Reviews the 2020 Kirkland Signature Oakville Cabernet Sauvignon
The 2020 Kirkland Signature Oakville Cabernet Sauvignon continues the streak: a $20 Napa Cab that drinks like it should cost twice as much. Even with the challenges of the vintage, it delivers classic Oakville fruit and structure. A hair behind the ’18 and ’19, but still a solid 90-pointer and a bottle worth stocking up on.
October 8, 2025
Kirkland Signature Russian River Pinot Noir 2022 Review – Jeff Kretschmar
The Kirkland Russian River Pinot Noir 2022 is an affordable entry into Sonoma Pinot, priced at just $12. With red fruit flavors of cherry and strawberry, hints of cola, and a touch of vanilla, it’s pleasant but finishes quickly. Compared to the excellent 2021 vintage, the 2022 feels a step down. I scored it 85 points—worth trying, but buy a single bottle before you stock up.
October 13, 2025
The Quality of This Year’s Harvest Looks Great – But according to Jeff Kretschmar, It Could Also Be the Smallest in 40 Years
California’s 2025 harvest is shaping up to be a paradox: exceptional grape quality paired with the smallest crop in decades. While cool, dry weather has supported strong fruit development, economic pressures—from oversupply and bulk wine saturation to rising labor costs amplified by immigration enforcement—have led many growers to drop fruit or walk away from acreage altogether. For consumers, this means fewer bottles but potentially higher quality wine on the shelves. For growers, it’s a costly reckoning that highlights how labor availability, farming costs, and shifting demand are reshaping the state’s wine industry—and influencing the broader trend of higher food and beverage prices.
October 8, 2025
Jeff Kretschmar review on Kirkland Signature Willamette Valley Pinot Noir 2022
At $12.99, this remains one of Costco’s best-value Pinots. It won’t knock your socks off with depth or complexity, but it delivers a solid, balanced, and reliable Pinot Noir experience that’s tough to beat at this price point.
October 8, 2025
Jeff Kretschmar notes on 2011 Kirkland Signature Medoc Bordeaux – A Budget Bottle with Modest Charm
Kirkland Bordeaux proves that not every budget wine is a hidden gem. While it opened slightly with air—showing touches of blackberry, black licorice, and a dry, spicy finish—it never rose above one-dimensional. For $8.99, it’s a harmless experiment for Bordeaux fans, but if you’re looking for real value under $10, Spain and Portugal deliver far more character. Final Score: 85 points.
October 8, 2025
Jeff Kretschmar take on 2011 Kirkland Signature Series Napa Cabernet Sauvignon – Mountain Cuvée from Costco
he 2011 Kirkland Signature Napa Mountain Cuvée proves that you don’t always need to spend $40+ to experience what Napa’s mountain fruit can deliver. It’s a bold, structured Cabernet with dark fruit and peppery spice, perfect for anyone looking to expand their palate without draining their wallet.
September 21, 2025
Jeff Kretschmar: The Lighter Bottle Play—Cut Carbon, Cut Cost, Keep the Quality
Retailers and suppliers are moving to ~300g lightweight bottles, with major programs rolling out in 2025. Paper bottles are five times lighter than glass and now live at national retailers. Quality still rules—but heavy glass is no longer a status signal.
September 20, 2025
Jeff Kretschmar: Tequila’s Next Chapter—From Scarcity Hype to Smart Value
Tequila/mezcal still grow, but slower; inventories ballooned and pricing is recalibrating. Shift attention to well-made reposado/añejo at fair prices, NOM transparency, and terroir-driven mezcal.
September 19, 2025
Jeff Kretschmar: Moderation Nation—How No/Low Alcohol Became a $5B U.S. Frontier
U.S. drinkers hit a record low participation rate in 2025 while no-alcohol surges toward ~$5B by 2028. The picture is nuanced by age and occasion, but the opportunity is real—especially in beer and RTD
September 18, 2025
Jeff Kretschmar: The RTD Shake-Up—Why Spirits-Based Cans Are Owning the Cooler
Cocktails/RTDs are the top growth engine in spirits; spirits-based share is rising quickly. Quality cues, clear spirit callouts, and fewer, better SKUs win shelf space.
October 30, 2025
Jeff Kretschmar on Selective Premiumization: Why Drinkers Trade Up—But Only When It’s Worth It
Premiumization hasn’t died; it’s matured. High-end still drives value, but consumers are choosier. Focus on hero SKUs with provenance, proof points, and great experiences to maintain trade-up in a cautious market.
September 15, 2025
Inside the Glass with Jeff Kretschmar: Châteauneuf-du-Pape Blanc Prestige 2023
Domaine de la Janasse’s Châteauneuf-du-Pape Blanc Prestige 2023 is proof that white Rhône wines can be both complex and cellar-worthy. With its blend of Clairette, Roussanne, and Grenache Blanc, aged gracefully in neutral oak, this wine brings citrus brightness, subtle spice, and a long, elegant finish. It’s drinking well today, but the real magic will show after a few years of patience. For $100, it’s not just a bottle — it’s an experience worth revisiting.
September 17, 2025
The Bourbon That Birthed Pappy: W.L. Weller’s Wheated Revolution”
W.L. Weller didn’t fire up stills—he fired up imaginations. By introducing wheat into bourbon’s mash bill in 1849, he created a smoother, sweeter alternative to rye-based whiskey. That innovation shaped bourbon history, leading to Stitzel–Weller and iconic labels like Old Fitzgerald, Weller, and Pappy Van Winkle. Today’s Special Reserve isn’t just a bottle—it’s the legacy of bourbon’s great disruptor.
September 17, 2025
Fantesca Estate: The Spring Mountain Jewel Where Napa’s Legends Leave Their Mark
Fantesca Estate isn’t just another Napa winery—it’s a story in every glass. With organic vineyards on Spring Mountain, a heritage guided by Jim Barbour and Heidi Barrett, and a production of just 4,500 cases, the estate delivers both scarcity and soul. From the graphite-driven Cabernet to the ever-mysterious “All Great Things” blend, Fantesca reflects Napa’s history while hinting at its future. A true boutique jewel, designed for those who want more than just a bottle—they want the story behind it.
September 17, 2025
Cameron Hughes Wines: The Renegade Who Outsmarted Napa
Cameron Hughes isn’t just a winemaker—he’s a disruptor. His négociant model transformed surplus high-end wines into affordable treasures, wrapped in secrecy and intrigue. From the cult-like Lot releases to the high-stakes fight over “The Négociant” label, Hughes thrives on reinvention. The result? Fine wine that’s accessible, mysterious, and always part of a bigger story.
October 23, 2025
The Forgotten Woman Who Invented Sour Mash (Before Old Crow Made It Famous)
Bourbon’s story isn’t just about famous distillers—it’s about everyday pioneers. In 1818, Catherine Carpenter documented sour mash, using backset to keep whiskey stable and flavorful. Dr. James Crow later refined it, and Old Crow Bourbon became a 19th-century icon. Carpenter may not have had a brand, but her note changed the trajectory of American whiskey.
October 23, 2025
Charred Oak & Elijah Craig: How the 1790s Defined Bourbon
he charred oak barrel wasn’t just a storage vessel — it was the crucible where bourbon was born. Whether Elijah Craig deserves the credit or not, the practice gave whiskey its identity and America its native spirit. Two centuries later, Elijah Craig Small Batch still tips its hat to that fiery innovation.
October 23, 2025
From Frontier Stills to Black Labels: The Evan Williams Story and Bourbon’s 1780s Beginnings
Bourbon’s story starts not with slick labels but with Kentucky farmers trying to make corn portable—and drinkable. Evan Williams, the Welsh immigrant who set up one of the first commercial stills in Louisville, became a symbol of that frontier ingenuity. Heaven Hill’s Evan Williams Bourbon, introduced in 1957, keeps that spirit alive: a nod to Kentucky’s earliest whiskey makers, where history, myth, and marketing all meet in the glass.
September 5, 2025
Jeff's View on Gen Z’s Nuanced Influence on Wine
Gen Z isn’t turning away from wine—they’re transforming it. By drinking less but spending more, they’re pushing winemakers toward authenticity, sustainability, and premium quality. This “less but better” approach is setting the tone for the future of wine, where every glass tells a richer, healthier, and more intentional story.
September 5, 2025
Jeff Kretschmar on XXL Moscato: How 16–21% ABV Turned a Light Sipper Into a Heavyweight
XXL Moscato isn’t just a bigger version of the sweet sparkler—it’s a whole new chapter. From its bold rise in demand to its fortified-style tasting notes, it challenges expectations and sparks debate. Whether you pour it as a fireside digestif or a party statement, one thing’s certain: Moscato has never been this muscular.
September 5, 2025
Jeff Kretschmar on Zebra Striping: The Mindful Drinking Trend Redefining Cocktails in 2025
Zebra striping is no fad—it’s the new playbook for drinking smarter. By alternating cocktails with zero-proof pours, you keep flavor high, cut the hangover risk, and stay in control of your night. As Jeff Kretschmar, I see it as the balance between craft and clarity—a lifestyle shift that’s rewriting how we drink in 2025.
September 1, 2025
Jeff Kretschmar on Pickle Cocktails: Spritz, Dirty Martini & Frozen Painkiller Are This Fall’s Boldest Trend
Pickle brine is the surprise star of fall cocktails—adding tang, salt, and depth to classics and tropical blends alike. From light spritzes to bold martinis and frozen tiki riffs, these drinks prove brine is more than a garnish—it’s a flavor upgrade. Jeff Kretschmar reviews, pairs, and taste-tests the trend straight from D&W Fresh Market.
October 23, 2025
Convenience Just Crushed the Cocktail Shaker
RTD cocktails are no longer a novelty—they’re a movement. Fueled by young consumers and premiumization, these grab-and-go drinks are reshaping the alcohol landscape with double-digit growth, gourmet ingredients, and strategic shelf takeover.
October 8, 2025
The Next Big Drink Trend? No Proof Required
The no- and low-alcohol beverage category is moving from fringe trend to major disruptor — driven by Millennial and Gen Z consumers focused on wellness, productivity, and “conscious indulgence.” Growth estimates hover around 4% CAGR through 2028, putting billions of dollars in play across retail, restaurants, and CPG brands positioning themselves to ride this sober-curious wave. Mocktail bars are popping up in nightlife capitals, celebrity-backed NA spirits are hitting the shelves, and the functional beverage boom (featuring ingredients like kava, L-theanine, and ashwagandha) is merging “health” with “happy hour.” What used to be a compromise is now becoming the premium choice — meaning the future of drinking might be a lot less boozy… but a whole lot more interesting.
October 23, 2025
The Future is Dry: Why the “Sober-Curious” Shift Is More Than Just a Trend
Alcohol consumption has dropped to its lowest point in nearly 90 years, with younger generations opting for sobriety-friendly lifestyles that prioritize health and mindfulness over hangovers. This “sober-curious” movement is transforming nightlife, ushering in non-alcoholic bars, complex zero-proof offerings, and a new consumer mindset. Rather than rejecting the social ritual of drinking, today’s drinkers are redefining it—choosing flavor, clarity, and wellness without the booze.
October 23, 2025
Another Kentucky whiskey brand reports a big drop in bourbon sales, August 7, 2025
Another major Kentucky distiller has reported a big drop in bourbon sales. This time, it’s Bulleit, owned by global spirits giant Diageo. Diageo reported full-year sales Aug.
October 13, 2025
Bourbon’s Boom Turns to Bust?
Bourbon’s downturn is real—but so is its resilience. This is a spirit that survived Prohibition, countless economic cycles, and changing tastes. The next chapter will likely be defined not by chasing the last boom, but by innovating for the next one. If history is any guide, bourbon may well find itself back in the spotlight—just perhaps in a more refined glass.
August 18, 2025
The Most Overrated Red Wines — and Why You Might Be Paying for the Label, Not the Liquid (2025 Sommelier Deep Dive)
Overrated doesn’t mean undrinkable. It means your money might go further elsewhere. The best wine isn’t the one with the highest price or the flashiest label — it’s the one that excites your palate, fits your moment, and tells a story worth savoring.If you want to explore wines that deliver real value, skip the hype and talk to a trusted sommelier or wine merchant. We can lead you to bottles that overdeliver — the kind you’ll remember long after the glass is empty.
October 23, 2025
Manpreet Dhaliwal Makes History: Canada’s First South Asian Female Head Winemaker Wins Double Gold & Platinum
With her second consecutive Double Gold for the Phulkari Rosé and a Platinum for her Cabernet Franc, Manpreet Dhaliwal cements her place as one of Canada’s most inspiring winemakers. At Kismet Estate Winery, every bottle blends heritage, heart, and world-class craftsmanship—raising the bar for Canadian wine.
October 30, 2025
From Mad Men to Market Slump: Is Bourbon’s Golden Age Over?
Bourbon’s Boom to Bust? The Classic American Spirit Faces Its Toughest Test Since ProhibitionAs American as apple pie and baseball, Kentucky bourbon has long held a proud place on the national stage. Its roots trace back to the 18th century, but it wasn’t until 1964 that Congress sealed its legacy, declaring bourbon a “distinctive product of the United States. ” A spirit born from corn, matured in charred oak, and steeped in history, bourbon has been more than just a drink—it’s a symbol of American craftsmanship.
October 30, 2025
The Rise of the Spaghett: Muskegon’s Blue-Collar Summer Cocktail of Choice
The Spaghett is having a moment in Muskegon, embraced by locals as the no-fuss, high-flavor cocktail of summer. Made by adding Aperol and lemon juice to a bottle of Miller High Life, it’s a refreshing, low-cost alternative to trendy spritzes. This blog explores the drink’s roots, why it resonates with West Michigan’s blue-collar crowd, and how it’s quietly becoming the lakeshore’s go-to warm-weather sipper. No shaker required—just pop the cap and pour.
October 30, 2025
Craft Beers Gone Wild - Great Lakes Brewing Beers
9 years ago, when Rod Jay and I first started our craft beer video, we were doing it from two separate locations. I was living in Chicago, Illinois, and Rod Jay was from Cincinnati, Ohio. We met online in different social groups and quickly became friends and started a nice little venture together.
October 30, 2025
Downeast Extra Hard Blue Slushie: Where Nostalgia Gets a Craft Makeover
Spoiler: this ain’t your grandma’s cider. The Buzz About Downeast Extra Hard Blue Slushie: Where Nostalgia Gets a Craft MakeoverDowneast Cider House has once again hit the sweet spot—literally and figuratively—with their Extra Hard Blue Slushie. This electric-blue, 8% ABV malt beverage delivers a bold throwback to childhood summers spent chasing brain freezes at the carnival, now with an adult twist.
October 30, 2025
Breaking In: Crafting a Winning Beverage Market Entry Strategy
Breaking In: Winning Beverage Market Entry with Proven Brand, Distribution, and Retail Strategies [2025 Guide]Breaking into the beverage market takes more than a great product. Many founders find themselves stuck—local wins aren't translating into broader retail placement, and distributor doors stay closed without the right connections. The truth is, market entry isn't just about industry knowledge or a well-designed label.
October 30, 2025
Behind the Bottle: The Making of Blush & Bloom Rosé
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
October 30, 2025
Why Bars & Restaurants Can’t Ignore the Non-Alcoholic Movement Anymore
Bars and restaurants that embrace premium non-alcoholic options aren’t just following a trend—they’re boosting sales, enhancing guest experiences, and staying ahead of the competition.
October 30, 2025
Visit us and discover the beauty of Wine House
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
October 30, 2025
Five Tips for Storing and Serving Purchased Wines
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
October 30, 2025
How to Choose the Perfect Wine for Any Celebration
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
October 30, 2025
The History and Heritage of Sonoma Valley Wines
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
October 30, 2025
Perfect Pairings: Tasty Wine and Holiday Feasts
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
October 30, 2025
A Beginner’s Guide to Tasting Wine Like a Pro
Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
Beyond Proof
A Taste-First Platform for
Non-Alcohol Brands
Be Seen
Beyond Proof is where zero-proof and low-ABV non-alcohol brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate and drive sales.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Frequently Asked Questions
What makes your insights better than generic research firms?
Our intelligence comes from real-world retail relationships and execution—not just data modeling.
Are your webinars and podcasts accessible on-demand?
Yes, we maintain an archive of all our media content for registered users.
How often are your playbooks and guides updated?
We release updates quarterly to reflect shifts in consumer trends and retail dynamics.
Do you offer competitive brand analysis?
Yes, we benchmark your brand against market leaders to identify white space and opportunities, incorporating buyer personas for targeted marketing strategies.
How do you gather industry insights?
We monitor buyer behavior, emerging trends, and consumer research across all beverage categories.
Do you assist with retail compliance and logistics?
Yes, we guide you through shelf-ready packaging, case configuration, and supply chain logistics for distributor prep.
What’s the difference between on-premise and retail strategy?
On-premise focuses on bar/restaurant experiences; retail emphasizes packaging and shelf impact.
Is DTC viable for beverage brands in 2025?
Yes, especially for niche or premium brands—though logistics and retention are key.
How do I get meetings with retail buyers?
Through our network and pitch refinement process, we help you secure and win key buyer meetings.
What are the top retail channels for new beverage brands?
Grocery, natural/specialty, and DTC are top starting points—channel mix depends on your product and strategy, with retail channels playing a pivotal role in food and beverage marketing.
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